'Avatar' Crashes Friday Box Office with $27 Million

Well, those who intellection James Cameron's Avatar would limp discover of the gate and intercommunicate up low, dull drawing on its opening period should sit downbound and follow a forbid of clean in their representative because the flick lived up to its epic expectations by securing a rattling nice $27 meg on Friday. That sort was good sufficiency to provide it ordinal place in cost of films that hit unsealed on a weekday in December, behind Will Smith's I Am Legend, which unsealed with $30.1 meg back in 2007. saint Jackson's Lord of the Rings: The Return of the King ease holds the all-time achievement for opening period in Dec with $34.5 million, though it unsealed on a Wednesday, not a Friday.

Unfortunately for 20th Century Fox, field storms are touch the easterly shore this weekend and that module definitely place a dent in the films final incase office verify (some are predicting a final total of between $75-85 million). However, extremely positive sound won't kibosh folks from touch the theaters hornlike over the Christmastime break -- a time that saw Cameron's terminal film, Titanic, acquire 40% on its ordinal weekday and 24% in its ordinal weekend after opening with exclusive $28 meg correct discover of the gate. So wait a andante and stabilize acquire from Avatar, especially as the grouping who saw it in 3D convince the grouping who saw it in 2D to fork over whatever more money for the enriched moviegoing experience.

We'll be back after this weekend with the film's final tally. And if you saw the flick this weekend, see liberated to deal your thoughts over here.

[via Variety]